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For every $11.00 of the following product you purchase you get 1 Black Friday Pack:

13/14 Court Kings Basketball $55.00
13/14 Crusades Basketball $45.00
13/14 Elite Basketball $73.50
13/14 Gold Standard Basketball $120.00
13/14 Hoops Basketball $63.00
13/14 Intrigue Basketball $112.50
13/14 Innovation Basketball $75.00
13/14 Panini Basketball $43.50
13/14 Pinnacle Basketball $60.00
13/14 Prestige Basketball $57.75
13/14 Prizm Basketball $64.00
13/14 Select Basketball $105.00
13/14 Signatures Basketball $90.00
13/14 Timeless Treasures Basketball $60.00
13/14 Titanium Basketball $60.00
12/13 Gold Standard Basketball $110.00
12/13 Select Basketball $90.00
2014 Donruss Baseball $54.00
2014 HOF 75th Baseball $112.50
2014 Golden Age Baseball $42.00
2014 Prizm Baseball $45.00
2013 Elite Extra Edition Baseball $72.00
2013 America's Pastime Baseball $125.00
2014 Certified Football $75.00
2014 Elite Football $90.00
2014 Hot Rookies $50.00
2014 Prestige Football $72.00
2014 Rookies & Stars Football $72.00
2013 Black Football $120.00
2013 Contenders Football $93.00
2013 Crown Royale Football $60.00
2013 Score Retail Football $15.00
2013 Spectra Football $185.00
12/13 Rookie Anthology Hockey $42.00


Packs Are Exclusive to Panini Roundtable Stores

Panini is suggesting for every $15 purchased of any Panini products, your customers will receive one Black Friday Pack.


65 Card Base Set - 29 Rookie Cards Serial Numbered #/499

40,000 Packs Available



Ryan Tedards - @SportsCardNews


The business could use a Priceline, Kayak style website where a potential buyer can browse spots for sale from MANY breakers. So many times I see Breakers in their "room" trying to hawk spots that are still left in a break. "15 spots left guys!" Yet, usually the breakers only have 25 people in the room. That break has no chance of filling up.

It would be next to impossible to set up a third party affiliate site because Breakers don't use a standardized ordering system on their own websites. A big percentage of hotel rooms and flights are ordered off Expedia, Priceline, Bookings, Hotels Tonight etc. All of these work the same way. The webmaster gets a percentage of the sale of the hotel room/flight. I haven't met very many people in the sports card world who would be capable of pulling off a site like this, but it is badly needed for Group Breakers. 

Revenue vs Profit

These Breakers don't make real profits for themselves. Period. Sure, many of them have million dollar accounts with wholesalers such as GTS, Peach State and Gold River. Think about how expensive these products are and you can see how revenue gets into the seven figures fairly easily. But at the end of the day, I bet if you saw the tax returns of ALL BREAKERS they would appear more lower/middle class. Don't confuse revenue with profit.

Take a look at the Revenue/Profit chart for online giant Amazon. For the entire history of the company, Amazon loses money or barely edges out a couple bucks profit per quarter. Public stock of Amazon has shot through the roof because if they can improve the operating margins by just a percent or two the profit could soar. In addition, Amazon stock holders typically believe in the leadership of CEO Jeff Bezos.

Amazon Revenue - Profit
Chart From: International Business Times

Panini & Your Distributor: My Buddy & Me

Your distributor and Panini are bending you guys over backwards. That's why you're not making any money. They wine and dine you with VIP Parties at the National, but behind the scenes they are scheming how to dump all this unwanted product on you. This comes in the form of Black Friday, Fathers Day and VIP parties where they require you to buy countless junk products to get a few promo packs and hang out with some (paid) models. They even try and get some of you to open card stores to fully take advantage of these promos. Is opening a store a good idea? I wonder how many distributors or Panini employees would open a card store right now.

On the rare chance a product is good, you get hit with allocations that are just a way to preserve the profit for Panini and their real "buddy", the distributor. Trust me, Panini is just trying to make their distributors "whole". They do this by buttering you guys up enough to buy this crappy product. The distributor and Panini know there will be some other group breaker who will come along if you go broke. You really mean next to nothing to them.

If Panini just spent all this money on making better products maybe your margins would improve? Besides, don't most you breakers make most of your money on Topps products? Do you even know what percentage Topps and Panini is to your business? Doubt it.


I want to make something very clear. I would trust Doug & Dan from MojoBreak WITH MY LIFE. Let that sink in for a second. WITH MY LIFE. In my "normal" life outside of sports cards there might be a small handful of people who I would say that about. I would do anything for Doug & Dan. I've never heard one bad word about them. Ever. Period.

Me thinking so high of Doug & Dan is nothing new to them. I've hung out with them at events like the Las Vegas Industry Summit & National Shows. I've hung out with their friends and employees Mike, Shane, and Carlos. They recently brought on two people to help with breaks, Lori and Billy. I would bend over backwards for Lori, Billy, Mike, Shane, Carlos, Doug, and Dan. I've hung out with all of them. I'm 100% certain they know how I feel about them.

I DO A 2 HOUR PODCAST WITH DOUG & DAN A FEW TIMES A MONTH. I freely admit (brag) that I don't have a "real" job, you think doing a 2 hour scheduled podcast is appealing to me? Heck no. Funny thing is, I can't wait until Tuesday to talk to Doug & Dan. It's fun. If anyone else in the industry asked me to do a regular podcast with them? The answer would be heck no.

I Love (Card) Business Like You Love National Treasures

I'm interested in the business of sports cards. Period. I'm FASCINATED BY IT. If there were 1,000 new sports card stores that (for some reason) opened across the U.S. you can bet I would hit the road and check them out. And Tweet about them. And make videos about them. I've bought & re-sold (flipped) 55,885 cards on COMC because I AM FASCINATED BY HIS INNOVATIVE WEBSITE WHERE I CAN BUY AND RE-SELL CARDS BY JUST CLICKING BUTTONS.

The first time I started paying close attention to Group Breakers, it seemed like a good many of them were involved in illegal online raffles. CLEARLY ILLEGAL RAFFLES (sue me). So from the start, I'm alarmed at how "shady" some of the business was. And you can bet your *** I was now REALLY INTERESTED in what was going on. Seems like some bad apples still exist in the Group Breaking world too.

I spend countless hours researching scandals in the online poker world such as Lock, Full Tilt and Absolute/Ultimate Bet. Countless hours and I DON'T EVEN PLAY POKER. If something shady is happening in the sports card world, I will be interested and I sure as hell might say something about it. That won't change.

Related Articles:

Interview with Brian Gray
The licensing game is changing and Breakers will be directly impacted. More than most in the industry to be honest. Better start paying attention, and unfortunately Gray doesn't have good news for you.


2014 NSCC Cleveland Boxes

Links From The NSCC In Cleveland

Tweeters Worth Following:

Camera IconPhotographs  
Sports Card Radio
Ryan Tedards - Sports Card Radio
Sports Collectors Daily
Rich Mueller - Sports Collectors Daily
Blog Icon Blogs From NSCC  
National Has Begun
July 30, 2014 - Sports Card Info
Day 1 News & Notes
July 30, 2014 - Sports Collectors Daily
Kris Bryant BGS 10
July 30, 2014 - Beckett
Beckett Magazine Cover Cards
July 30, 2014 - Beckett
TV IconVideos From NSCC  
2014 NSCC Video Playlist
July 30 - July 3 - Sports Card Radio
Blowout Cards Booth
August 1, 2014 - Sports Card Radio
DA Card World Booth
August 1, 2014 - Sports Card Radio
TriStar Autograph Pavilion 
August 1, 2014 - Sports Card Radio
Day 2 - Walk Around Show Floor
July 31, 2014 - Sports Card Radio
Day 1 - Group Breaking Pavilion
July 30, 2014 - Sports Card Radio
Day 1 - Sports Collectors Daily
July 30, 2014 - Sports Collectors Daily 
Steel City Collectibles Booth
July 30, 2014 - Sports Card Radio 
Upper Deck Wrapper Redemption
July 30, 2014 - Sports Card Radio
Topps Booth
July 30, 2014 - Sports Card Radio
Panini Authentic Booth
July 30, 2014 - Sports Card Radio
Day 1 Sneak Peak
July 30, 2014 - Sports Card Radio
Walking To The National
July 30, 2014 - Sports Card Radio
Panini America Van
July 30, 2014 - Sports Card Radio
Playing Favorites At NSCC
July 30, 2014 - Beckett
Microphone IconAudio From NSCC  
@SportsCardNews Interview
July 31, 2014 - Sports Card Radio


NSCC Highlight Tweets



My Take: All You Topps Baseball guys better start to worry how they will replace this revenue!


My Take: Topps is now invited to the "RIP" Party!!

My Take: The FBI might even have a VIP pass or a booth they show up at this thing so often!


My Take: Ripping Wax, Distributors & Panini are laughing all the way to the bank!

 My Take: It will be crickets on the weekend because the 40 customers will all be broke! 

 My Take: Couldn't have said it any better myself!

 My Take: LOL - so true!

 My Take: These guys are too nice ... or need the money - or both. I'm sure they did great they turned NSCC into hard work.

 My Take: FCB does cool things at the show. If I'm ever back east I'd visit his store.

My Take: This guy is the reason I'll probably never have to work again in my life. That's not a joke.



2014 Panini National VIP Party  2014 Panini VIP Party
Held During: 2014 National Sports Collectors Convention
Date: August 2, 2014

2014 marks the 3rd year Panini America will hold a VIP party at the National Sports Collectors Convention. This years show is in Cleveland, Ohio.

How to get in for Dealers: Purchase $10,000 of eligible product using MAPP (minimum advertised price policy) from your Panini Authorized Wholesale Distributor.

You must open the $10,000 worth of eligible product at the National. You cannot open the product prior to the show.

In addition to the VIP Pass, eligible products will entitle you to Silver Wrapper Redemption Packs.

Limit: 400 National Silver Wrapper Redemption Packs per person.

How to get in for Collectors: Purchase $7,500 worth of select Panini America products from one of six approved vendors: Atlanta Sports Cards, Blowout Cards, Chicagoland Sports Cards, Dave & Adam’s Card World, Marty’s Sportscards Exchange and Steel City Collectibles.

Dealer Eligible Products:

2013 Black $100.00
2013 Crown Royale $55.00
2013 Spectra $180.00
2013 National Treasures $1,500.00 (Limit 1 Case Per Dealer VIP Package)

2013/14 Crusade $54.00
2013/14 Innovation $75.00
2013/14 Intrigue $112.50
2013/14 Preferred $150.00
2013/14 Select $105.00
2013/14 Signature $90.00
2013/14 Spectra $225.00
2013/14 Crown Royale $75.00
2013/14 Playbook $75.00
2013/14 Rookie Anthology $75.00
2013/14 Select $90.00
2013/14 Titanium $75.00
2013/14 Totally Certified $60.00

2013 America's Pastime $140.00
2013 Golden Age $54.00
2013 Prizm Perennial Draft Picks $55.00



Collector Eligible Products:

2013 America’s Pastime Baseball
2013 Prizm Perennial Draft Picks Baseball
2014 Golden Age Baseball

2013-14 Crusade Basketball
2013-14 Intrigue Basketball
2013-14 Signatures Basketball
2013-14 Innovation Basketball
2013-14 Select Basketball
2013-14 Spectra Basketball
2013-14 Preferred Basketball

2013 Spectra Football
2013 Black Football
2013 Crown Royale Football
2013 National Treasures Football
2014 Hot Rookies Football

2013-14 Titanium Hockey
2013-14 Rookie Anthology Hockey
2013-14 Totally Certified Hockey
2013-14 Playbook Hockey
2013-14 Crown Royale Hockey
2013-14 Select Hockey


Products and pricing are from a Panini Authorized Distributor. Sports Card Wholesalers can be found here.